Links signal the way the speaker wants the listener to
relate what is
about to be said to what has been said before (Baker,
speech is all about two things: the ideas and the links
Why are links important? Let's look at some very
1. The economy is struggling. The Central
In this example we have two ideas, represented by two SVO
Object] groups but we have no link between them. The ideas
form a list
of factual statements perhaps, but with no links between
they are tell
us very little. But what happens if there are links
between the ideas?
2. The economy is struggling. However, the
Bank has left
interest rates unchanged.
We now have a very different message. See how much more
these ideas say
than Example 1. The links bring the ideas into relation
another AND in doing so implicitly give us more
information about the
situation. In this example we are led to believe that the
had been expected to change interest rates (and basic
suggests downwards) but that it has not done so. But what
different type of link had been used?
3. The economy is struggling. Consequently,
Central Bank has
left interest rates unchanged.
In Example 3 the situation is the opposite. The Bank, we
normally have raised its rate, for one reason or another,
of the economic situation it did not (in order not to
for example). A speech without links is a meaningless list